Will Keywords really not Matter in future SEO?
The apparent nature of a webpage or bit of content isn't based exclusively upon words. There are a ton of different factors to consider, in the same way like URL, image, site quality, navigation, etc. Obviously, "quality" implies distinctive things to different individuals; however I'd contend that at an essential level, concentrating excessively on key phrases is not a good practice- it can really cause quality to endure. The objective of making great content shouldn’t be to think up with a set of extraordinary keywords; it ought to be to think of incredible content. The search engines without bounds aren't going to reject people for under using key words or keyword rich page title ... be that as it may they will keep on penalizing people for excess use of keywords. At the same time by looking to the past, while all keeping an eye on growing search engine trends, we may think that the end of days for keywords is fast approaching.
Indications of the Keyword-pocalypse
The years 2011 and 2012 saw Google bring the one-two punch of its currently shocking Panda and Penguin upgrades. While Panda got serious about "weak" content, Penguin followed link building, keyword stuffing, and other black hat SEO techniques. Definitely, these two updates achieved some significant changes to SEO everywhere - and not simply to the way we think about key phrases. Yet at the same time, thinking once again on the historical backdrop of keyword optimization, we should think about these upgrades as two cautioning shots that Google shot right over our bows.
Assault of the Hummingbird
Additionally in August of 2013, Google launched a significant update called Hummingbird, which influenced around 90% of all Google searches. To put it clearly, Hummingbird made Google's web search tool more human. While Google used to just distinguish individual words, with Hummingbird it can now perceive full-sentence queries. It's not about picking the right words any longer - it’s about giving context. In case you're not making a decent prospective to your client’s inquiries, it doesn't make a difference what keywords you pick - your SEO will suffer.
Keywords Search Encryption
As though to say, "We're not kidding, everybody - quit thinking about keywords," Google published in September of 2013 that all keywords information would be removed from Google Analytics. This implied you could no more see what key phrases individuals were looking before arriving on your site. Google guaranteed the move was intended to expand security for searchers.
Are Keywords still Alive?
Furthermore, to be honest, they'll always alive. Until search engine have the ability to enter our brains and read our considerations, we'll generally need to utilize composed language as a part of request to make search queries. We have to utilize the key phrases to convey. In this way, as a tip for SEO-Experts: Focus more on those keywords which really mean to attract traffic.